Why HDA Merchandising?
HDA Merchandising is a successful service company that was created to meet the unique challenges of managing perishable products in retail markets. We provide resources to execute in-store merchandising, promotions, resets, new store sets, remodels, item cut-ins and point-of-purchase displays. HDA Merchandising employs over 1,500 merchandisers throughout the United States in all major markets. Our reporting capabilities are detailed and accurate while our innovative merchandising solutions improve program metrics.
HDA Merchandising was created by HDA, Inc. to provide a service arm for book and magazine distribution. HDA is the nation’s most successful wholesaler of books, magazines and other products to the home improvement, discount, craft, home décor and cooking market channels. HDA customizes its programs to fit the needs of all its retail partners using a great mix of books, magazines, cross merchandisers and promotional displays. The turn key programs that HDA category and vendor manages for its retail partners such as Lowe’s, Menards and Dollar General have flourished, demonstrating superb performance in comparable store sales, inventory turn and return on investment.