About Us

HDA Merchandising is the service arm of HDA, Inc and was created to meet the unique challenges of managing perishable product in retail markets that required national coverage. With detailed reporting that is very accurate and innovative as well as merchandising solutions that improve program metrics, HDA Merchandising is a cutting-edge service provider that retailers are looking for.

HDA, Inc. is the premier provider of lifestyle media products that enrich consumers’ lives. We are dedicated to distributing, publishing and merchandising these products that allow retailers to excel. Our success is achieved through teamwork, resourcefulness, partnerships and most importantly our people.

HDA, Inc. has grown from a home plan provider into the nation’s most successful wholesaler of books and magazines to the home improvement, craft, home décor and cooking market channels. HDA customizes its programs to fit the needs of all its retail partners using a great mix of books, magazines, cross merchandisers and promotional displays. The turn key programs that HDA category and vendor manages for its retail partners such as Lowe’s, Michaels, Bed Bath & Beyond and Macy’s have flourished, demonstrating superb performance in comparable store sales, inventory turn and return on investment.